Information Design is a field of theoretical and applied research that aims to discover and provide guidelines for modelling information on the basis of user needs.

Information Design employs precise criteria for optimising the way content is organised while making it as easy as possible to use.

Taking your company's specific requirements into account, I can come up with solutions for developing user interfaces that are enjoyable and easy to access. These are based on the principles of psychology, the physiology of perception, web design and graphic design. I will analyse your communication strategy and, if necessary, we can construct textual content with due regard to the features and type of presentation preferred.

The proficiency of your online communication support will have an impact on other areas, helping you to structure your information better.

1. Information architecture

Information architecture has strategic value: a suitable architecture means that users will be able to find what they are looking for quickly and easily. Defining the architecture of your website therefore involves:

  • Organising the information within the site;
  • Defining more suitable criteria for labelling information;
  • Defining a method of ensuring that users can find their way around the site without going astray.

2. Usability

Users seeking information on the web have certain expectations. If they are to find a site satisfactory, it must comply with the rules of usability – in other words, it must be functional and provide them with a positive experience.

Tests of website usability examine your clients' experience of surfing the site. The tests analyse the critical rate and provide an indispensable tool for success. From this perspective, it is necessary to:

  • Evaluate usability at a number of levels during the life cycle of a project (construction, assessment of user/site interaction, reconstruction);
  • Favour rapid assessment models that save both time and money;
  • Use heuristic evaluations and direct observations (of how users carry out particular tasks) in relation to the different stages of the project and the actual requirements.


3. Accessibility

Creating accessible sites means creating resources that can be used by everyone, whatever equipment they may be using and wherever they may be based. Accessibility goes hand-in-hand with clearer, better organised websites that have the following major advantages:

  • Pages can be viewed by means of different navigation tools: e.g. different browsers or special equipment used by disabled people;
  • Greater ease of use and faster loading of content;
  • Increased access giving an excellent return on investment for your company;
  • Full compliance with Swiss and European rules on accessibility.


4. Net semiology

One of the keys to creating a good website is learning to communicate via the Internet using the various elements of communication – such as colours, figures, words and navigation tools – as effectively as possible. These objectives can be met by doing the following:

  • Using the most appropriate language and establishing the closest possible relationship between your company and the client (user), with due regard to the target audience you wish to reach;
  • Deciding on the best choice of graphical figures to be used, in relation to the atmosphere you wish to convey over the web pages;
  • Deciding on the most suitable choices of colour and lettering for each project.